Our property management marketing approach is designed to advertise your property to its full potential, helping you secure quality tenants quickly and minimise vacancy periods. By combining professional visuals, strategic advertising channels, and valuable tenant resources, we connect your property with tenants who are the right fit and ready to move in.
Our comprehensive advertising covers a range of formats—print ads in prominent publications, online social media exposure, and eye-catching signage—ensuring your property stands out both locally and regionally. Each of these marketing efforts targets tenants across diverse platforms, making sure your property reaches a broad audience, from active renters to those exploring the market casually. We also prioritise tenant support through informative resources, helping tenants maintain your property in excellent condition, which in turn contributes to long-term tenancy.
Our print advertising strategy effectively connects with a broad local audience, ensuring your rental property gains visibility across the region. Weekly ads in the Otago Daily Times (ODT) reach a large readership, keeping your property top of mind for renters actively seeking housing. For Cromwell rentals, we leverage the Cromwell Bulletin, ensuring that properties in that area reach a focused, local audience. Additionally, our annual Get a Room magazine showcases student rentals, widely distributed during peak rental times to capture interest from students and families alike.
Our online advertising approach maximises your property’s exposure on the top rental platforms where active renters are already searching. Available properties are listed on our website and can also be advertised on Trade Me, and Realestate.co.nz, giving them comprehensive online visibility. On social media, we utilise targeted image-based posts and carousels across our dedicated student and residential pages to engage both active and passive renters.
Active advertising provides essential local visibility and keeps your property accessible within the community. Prominent “For Rent” signs outside available properties attract attention from passersby, generating interest from those already in the area. Our office window displays feature available properties, engaging community members and expanding reach among local renters. This on-the-ground presence helps keep your property top of mind for renters exploring the area.
We prioritise high-quality visuals for our rental listings by visiting each property to capture professional photographs. Our dedicated team focuses on highlighting your property's best features, ensuring each image accurately represents its character and appeal. These quality images are used across all our advertising platforms, both print and online, maximising exposure and generating interest. With our commitment to good photography, we ensure your property is presented well to attract quality tenants efficiently.
Meet Emily, Sammi, and Georgia, our inhouse marketing and design specialists. Their expertise allows them to constantly innovate and develop the Edinburgh brand while creating modern, eye-catching marketing materials for our clients, property consultants/managers, and wider admin teams.
When it comes to managing your rental properties, this dynamic team collaborates to ensure your listings reach the right tenants. As specialists in both print and digital advertising, they know how to maximise exposure and engagement, ensuring your property receives the attention it deserves. In today’s fast-paced digital landscape, they consistently explore new strategies to connect with prospective tenants effectively.
Partner with us and let our expert marketing team get to work. Using a powerful combination of the strategies above, we’ll showcase your property at its absolute best — and get it rented. Start with a free appraisal today!